Mexico City · Cross-border media executive
Germán /
Palomares
Salinas
I take media businesses across borders. Eighteen years opening Mexico for the world's most innovative media, advertising and technology companies.
Founder & Managing Director, Sell/Out Media Advise · formerly Roku, Canela Media, Condé Nast, Televisa
01 / Profile
Built inside the companies that define Latin American media.
- Base
- Mexico City
- Focus
- AI · Ad Tech · CTV · Ad Sales
- Firm
- Sell/Out Media Advise, est. 2017
- Languages
- Spanish · English
Germán Palomares Salinas is the Founder and Managing Director of Sell/Out Media Advise, the cross-border media advisory firm he established in Mexico City in 2017. The firm opens Mexico to global media and ad-tech companies, and brings global marketing innovation to Mexican brands.
He built that practice inside the market itself. As Country Manager for Advertising Sales at Roku, he launched and developed the company's commercial operation in Mexico. At Canela Media he ran the business as Country Manager for Mexico and VP of Sales for Latin America. At Condé Nast he led digital revenue across Mexico and Latin America, modernizing the publisher's portfolio with high-growth digital products.
Earlier, he relaunched the Dutch media company Zoomin.TV in Mexico, directed Mitú's regional operation from Mexico City, and spent over four years driving commercial strategy at Televisa Interactive Media, the digital arm of Latin America's largest media group. His work concentrates where the industry is moving: AI, ad tech, connected TV and advertising sales.
02 / Career
Every role, one mandate: bring global media to Mexico and make it grow.
04 / The firm
One firm, both directions.
Sell/Out Media Advise is a cross-border media advisory firm. We open Mexico to the world's most innovative media companies, and bring global marketing innovation to Mexican brands.
Global → Mexico
Market Entry
Market assessment, business development, commercial representation and team building for companies entering Mexico, guided by the firm's D.O.I.T method.
Enter MexicoMexico ← Global
Innovation Access
The marketing technology the world's most advanced companies already use, brought to Mexican brands: integrated agnostically, measured in return.
Access innovation05 / Credentials
Educated for the job, recognized in it.
07 / Contact
Which way are you crossing?
Entering Mexico, or bringing global innovation to it: start with the firm. The contact form at sellout.mx reaches me directly. For everything else, LinkedIn is the fastest channel.